Farid Asadi

Growth, Experiment Driven.


This is Farid. I help businesses excel beyond their targets.

I've been crafting and implementing growth and conversion strategies for seven years. During this time, I've helped companies increase their revenues by $5MM or more. Previously, I was in marketing and design.

User psychology and growth loops intrigue me, as well as creating order out of chaos through frameworks.

I write about metrics, growth, conversion optimization, experimentation, and sometimes productivity—all of which revolve around growth. Mostly quick takes, but sometimes essays as well.

If you want to talk about growth/psychology, series, or chess, I'm always up for it!

I'm on Linkedin and Twitter, and of course email: f@thisdomain.

Hope you find value in the essays;
Happy optimizing!


  1. Value–Action Loops in Growth; How Value Creation Generates User Decisions?
  2. Strategy Experimentation: How to Choose a Strategy?
  3. You Lose Your Focus Here!
  4. Price–Information Relationship in CRO
  5. Applying The Loss Aversion Principle on Pricing Pages
  6. Why Google Analytics 4 Can’t Go Far?
  7. Best Practices in Conversion Optimization