I'm Farid Asadi. I build conversion optimization and growth programs that turn hypotheses into cash flow (yielding >$6MM in revenue). Previously consulted for dozens of companies, including Criteo, BlockFi, MidFirst Bank, CallonDoc.

You'll find me penning my thoughts on a wide array of topics, including experimentation, growth, conversion, metrics, and user psychology.

Recently, I've been working on the first AI conversion layer adopttt.

Connect with me on Linkedin, or via email at farid@thisdomain.

Enjoy the reads and keep optimizing!