Farid Asadi

Growth, Experiment Driven.

You Lose Your Focus Here!

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Previously, I wrote about loss aversion, which was about the tendency to not lose over gaining and had a theory on pricing pages.

Today, I want to talk about loss attention, brother of loss aversion. It suggests that individuals tend to allocate more attention to tasks when they involve losses than when they don’t.

This principle is present everywhere and in every aspect of our lives.

The most common thing we do is dig up failed structures to find out what happened, what went wrong, and learn. It’s a helpful way to learn, but it doesn’t work all the time, and instead of progressing, we found ourselves stuck.

We simply forget that digging deeper into losses, and giving them more attention will not give us better perspectives. The key is to find ways and leverage to win, not just dig deeper.

In my experimentations, I found more lessons in losses and more leverages in winnings.

Next time you work on a task, experiment, etc., ask yourself:

  • Am I focusing on winning more? Or digging more?
  • Do I overvalue losses over wins?
  • What are the most effective areas to apply my learning?

Read On

  1. Value–Action Loops in Growth; How Value Creation Generates User Decisions?
  2. Strategy Experimentation: How to Choose a Strategy?
  3. You Lose Your Focus Here!
  4. Price–Information Relationship in CRO
  5. Applying The Loss Aversion Principle on Pricing Pages
  6. Why Google Analytics 4 Can’t Go Far?
  7. Best Practices in Conversion Optimization